The Royal Jellies – a new album and band ID


The Royal Jellies go Poolside

In July 2013 the studio was approached to develop a band id and packaging new album for Melbourne Dixieland crew – The Royal Jellies, the name skinnied down from the The Royal Jelly Dixieland Band.

The image approach for the packaging came together in an instant, plus twenty years, when Raph, the band’s leader, briefed in the project – Andy the album is called Burrows St. Poolside.

Poolside is a subject that Andrew knows well, having photographed and documented Australian swimming pool and beach culture for twenty years. The images were taken in the closing days of Summer 2013, coinciding with finalizing the material for The Jellies new record.

Along with a new album, the band’s name was shortened too – The Royal Jellies. Andrew called upon his love for everything black and white and went brand mad. Scratchy awkward logos to crafted band type marks, insignias and a royal jellyfish motif were developed for all occasions and possible uses.

A record label brand for the Brass Jelly Records came to life as well, boasting more custom type and a wobbly Jellyfish Tuba motif.

A whole lot of creative rumble for the eyes, for ears wanting to wobble. Cheers Raph and Harry, fun, fun, fun

Listen download, go see, The Jellies Poolside are a hollering, go to the Jellies website here

Outcomes /
brand mark
Album packaging
Quick digital web
Album poster