The Pet Grocer moves on

WAL_PETGROCER2015_0
WAL_PETGROCER2015_02
WAL_PETGROCER2015_03
WAL_PETGROCER2015_04
WAL_PETGROCER2015_05
WAL_PETGROCER2015_06
WAL_PETGROCER2015_07
WAL_PETGROCER2015_08
WAL_PETGROCER2015_09

The Pet Grocer – product and packaging

As The Pet Grocer evolved over 18 months, the need to develop its own product range became clear.

A palette of black and white was set, and we responded with an idea of representing The Pet Grocer as person always presented in black jeans and white shirt. Around this idea we made patterns, found new materials, pushed suppliers and simplicity.

The new look was rolled out over in mid 2015.

This body of work has been recognised for creative excellence for 2015 Best Awards, AGDA Awards and the Premiers Design Awards

Outcomes /
Packaging system
Pattern making
online shop /