The No Idea = Your Idea publication was second installment of the Stephen paper promotion.
Devised to demonstrate the printing capabilities of the paper, this A5 plus piece also was devised to help the reader understand the processes behind creative thinking and be an aid to creative problem solving. A reader with idea block could randomly flick to any page and find an instruction to assist with creative block.
The promotional work the studio had devised for Stephen had projected this new brand from an unknown product to a leading Australian paper brand. From year one Stephen met annual sales targets and created interest from paper merchants in the UK and South Africa, who subsequently devised a new Stephen range for their local markets.
brand / naming /product development / print innovation