So Frenchy So Chic – 2013
The So Frenchy So Chic concept in 2013 has been seen in several new evolutions a change in image makers, a shift in campaign design, along with an event. The studio collaborated with image maker Bec Wetzler to develop the hero image. The titling type was illustrated by the studio and was developed to glow, drift and stand out.
The studio rolled out packaging, press advertising, and 30 second TVC.