Nite Art Melbourne project

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The Nite Art brand, communications and event

Along with helping clients, the studio is being client and investing energy in product, events, collaboration and ideas designed to create income, awareness and presence as an innovating creative entity.Initiated by art lover, walker and culture shaper Deb Stahle, Nite Art 2013 is a new event format and platform for Melbourne, opening the doors to discovering art, and inviting everyone to experience the inner workings of Melbourne’s multi-faceted arts scene, with over 30 exhibitions in one night.

Locals and visitors can experience simultaneous gallery openings and an artwalk across 20 well-known, cutting edge, and experiential galleries and artist run spaces in the CBD and North Melbourne. The new contemporary art event will bring people, art and their city together on July 24, with the program running from 6pm-11pm.Art lovers, collectors and the curious can stroll through four creative precincts in the Melbourne CBD, including Guildford Lane, Upper Bourke Street, Flinders Lane and off the grid in North Melbourne.

Visitors have the opportunity to meet the artists, collectors and art enthusiasts in the art spaces they inhabit, and gain an insight into Melbourne’s contemporary art world.Suggested artwalks will be offered, curated to a theme or medium, allowing the city to be creatively and independently explored. Visitors can recharge at art bars in each precinct.

Nite Art is founded by an influential team in Melbourne’s creative community, united by a shared passion for contemporary art. Founding partners include Deborah Stahle, founder of Artwalk Melbourne; Andrea Nixon of branding and communications consultancy, Nixon Counsel; Andrew Ashton, leading communication and creative specialist, writer and artist behind Work Art Life; and Jason McQuoid, director of new photography gallery, Edmund Pearce. The major sponsor is the City of Melbourne.

The communications developed by the studio are designed to be evocative, simple and intelligent. We have to create a mighty shout with modest means. The above brand is a beginning, communication charged with energy and smarts await.

Work is rolling out over Autumn / Winter 2013.

You can also visit our site here to register interest and understand the site

Thanks again to Deb, Andrea, Jason for your vision and ongoing support, can wait til 24 July 2013

Cheers Earl Carter for creating our moon girl, go see Earl here

Outcomes /
brand mark
communication campaign
poster / signing
apparel / web
image making / print
social media