Nite Art 2014

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The Nite Art brand, communications and event

Initiated by art lover, walker and culture shaper Deb Stahle, Nite Art is back in 2014 across Melbourne, opening the doors to discovering art, and inviting everyone to experience the inner workings of Melbourne’s multi-faceted arts scene, with over 40 exhibitions, 80 artists in one night.Visitors have the opportunity to meet the artists, collectors and art enthusiasts in the art spaces they inhabit, and gain an insight into Melbourne’s contemporary art world.

Suggested artwalks will be offered, curated to a theme or medium, allowing the city to be creatively and independently explored. Visitors can recharge at art bars in each precinct. Nite Art will also feature artist talks, and panel discussions on the joy of collecting art, and offers the opportunity to meet artists, collectors and other enthusiasts. Projections, public art installations and street art will link the journey between galleries.

The approach…

The communications developed by the studio are designed to be evocative, simple and intelligent. We had to create a big shout with modest means.
Work was rolled out over Autumn / Winter 2014. The 72 page Print Companion, a first for Nite Art, was developed and conceived by Andrew and came together in 4 weeks. Thanks again to Deb, Andrea, Jason for your vision and ongoing support, can wait till 23 July 2014

Outcomes /

brand mark
communication campaign
print companion
poster / signing
apparel / web
image making / print
social media