My Sista Says, Port Melbourne

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My Sista Says evolves with a rebrand

In June 2012 the studio was given the opportunity to up the anti for and established food store and café.

Over four weeks a new communication story, image making, print, signing and digital collateral was put in place.

The communication story is about the idea of a conversation. Instead of using the over used speech bubble; custom lettering along with the asterisk creates a link between the type mark and words or graphic.

The signing and print programme is simple, yet full of life. The Take-a-way arrow sings in an electric shade of orange and white, chunky glossy gold window lettering and playful fluro orange and white printing twist the tradition of cafe branding.

Thanks again to Elaine and Pana for your vision and ongoing support.

Outcomes /
brand mark
communication campaign
menu system / signing
imagemaking / print