Kerekere travels South
In May 2012 Kerekere had the opportunity to develop a new café in community arts and cultural hub – Boyd, Southbank.
In six short weeks, the studio assisted Kerekere with developing their unique story and copywriting, image making, print, signing, promotional and digital collateral to making recommendations of outcomes. Much of what Kerekere creates, in terms of communications, is low cost, easy to output and produce. In this space, the options are as vast as office or hardware supplies store, it is critical in this space to recommend a narrow suite of outcomes, rather than giving every thing a go – because it is there and it is cheap.
The heart motif is found throughout the brand. This project we had the opportunity to develop a complimenting suits of diamonds, clubs and spades, then featured in much of the site from print to furniture.
Our street posters, tea towels, newsletters and badges will be available from KereKere.
Thank you James for being a truly special collaborator. We are very proud of the difference we have made to Kerekere and its special way of D.I.Y. communications and commerce.
Drop into Kerekere at Boyd after 7 July, from 7am Monday to Saturday, and celebrate their special vision for commerce and the community.
name / sub brand
signing / point of sale
street posters / menu system
imagemaking / print / public action