Good Gift Store Zombie activation

Buy a Good Gift Bargain Utopic Cut
Buy a goodgift.org.au Bargain Basement Cut

Positioning an alternative online shopping initiative for Christmas

Social Traders is an organisation developed to support social enterprising businesses and their products.

In three short months the studio worked with Social Traders to pull together and launch a new Christmas online catalog and promote businesses that choose to operate around the social models.

Cheers to Mindy, Sophie, Mark and Alicia for inviting the studio to make Christmas fun, significant and community driven

This commission by Social Traders prompted a range of diverse communication tactics employing:

— traditional advertising
— digital advertising
— social media
— an advocates programme
— Building a low cost catalog website
— A community competition
— Packaging

Enter Social Traders picture competition

Shopping Zombies wanted, best zombies win 1 of 3 $100 www.goodgift.org.au prizes. Make find, madness, snap, post, & gggrrr…

Enter the pic comp here

This clip was made on iphones by Work Art Life and director editor Alex McCloskey

Cheers, more soon…

Outcomes /
Communications/
Advertising
Activations / Social media
packaging/ finishing
imagemaking / print