WORK ART LIFE by Studio Pip and Co.

Motion, video, graphic, moving ideas

Studio Pip and Co — Thu, 09 May 2013 08:30:38 +0000

We love working in motion based media

We have a long term interest in helping our clients communicate in the motion, interactive and moving media spaces.

We make documentaries, corporate, training and information videos, interactive media and ambient motion graphic and presentations.

From concept, writing, storyboarding, production and distribution – we have a network of full service production houses, film makers, sound specialist, talent, editing and motion graphic people who have helped us deliver a range of projects for government, corporate, cultural and budget briefs.

Visit our vimeo page for a sample of our work

Outcomes /
concepts / storyboarding
art direction
production management
filming / sound
music / clearances
distribution / talent

South Melbourne Physio – brand & signing

Studio Pip and Co — Sat, 04 May 2013 04:49:46 +0000

South Melbourne Physio – a clinic revisits and
refreshes it’s brand

In March 2013 the studio was given the opportunity to re imagine and rethink an established physio.

Over six weeks a new communication story, practice naming, positioning statement, image making, print, signing and digital collateral was put in place.

South Melbourne Physio wanted tell the story of it’s professional physio, and pilates offering

The story is centred around the idea of a proactive and positive message – keep moving. Keep moving is in essence what is required to get back to, maintain and plan good health. A bold brand mark was developed, layer graphic inspired by street art represented the three key factors of good health – mind, body and lifestyle.

Around distinctive images developed by Andrew Ashton, the studio developed the brand mark, print, web site refit, signing to clinic brand positioning.

The new look was rolled out over in early May 2013.

You can also visit our Tumblr site here to see the signing going up

Thanks again to Andrew and Michelle for your vision and ongoing support.

Outcomes /
brand mark
communication campaign
ticketing system / signing
apparel / web
image making / print

Bring out your creative monster – AGIdeas 2013

Studio Pip and Co — Wed, 01 May 2013 11:15:47 +0000

Work Art Life releases Ideazilla

To celebrate Andrew’s 2013 AGIdeas Conference presentation in Melbourne, Work Art Life went to the planet Imagination and brought back Ideazilla.

Ideazilla’s only purpose is to scorn the Earth with amazing ideas, life changing concepts and infinite imagination. As they say in all those doomsday moments – we have no hope, we have to give in, Ideazilla promises to ravage all with imagination, ideas and creative goodness.

AGIdeas?

Over 3 days 40 internationally acclaimed designers will share their insights and experiences with delegates from all over the globe.

AGIdeas expands the design dialogue and explores new creative possibilities. Celebrating design is difference, AGIdea explores graphic design, product design, motion graphics, design for film and television, new media, web design, animation, illustration, typography, architecture, fashion and textiles, sound design, performance art, and advertising.

Cheers to the AGIdeas team

Links /
www.agideas.net/a>

Outcomes /
Image making / poster design
public presentation / review
book signing / moments in the spotlight

Nite Art Melbourne project

Studio Pip and Co — Tue, 16 Apr 2013 10:00:56 +0000

The Nite Art brand, communications and event

Along with helping clients, the studio is being client and investing energy in product, events, collaboration and ideas designed to create income, awareness and presence as an innovating creative entity.

Initiated by art lover, walker and culture shaper Deb Stahle, Nite Art 2013 is a new event format and platform for Melbourne, opening the doors to discovering art, and inviting everyone to experience the inner workings of Melbourne’s multi-faceted arts scene, with over 30 exhibitions in one night.

Locals and visitors can experience simultaneous gallery openings and an artwalk across 20 well-known, cutting edge, and experiential galleries and artist run spaces in the CBD and North Melbourne. The new contemporary art event will bring people, art and their city together on July 24, with the program running from 6pm-11pm.

Art lovers, collectors and the curious can stroll through four creative precincts in the Melbourne CBD, including Guildford Lane, Upper Bourke Street, Flinders Lane and off the grid in North Melbourne. Visitors have the opportunity to meet the artists, collectors and art enthusiasts in the art spaces they inhabit, and gain an insight into Melbourne’s contemporary art world.

Suggested artwalks will be offered, curated to a theme or medium, allowing the city to be creatively and independently explored. Visitors can recharge at art bars in each precinct.

Nite Art will also feature artist talks, and panel discussions on the joy of collecting art, and offers the opportunity to meet artists, collectors and other enthusiasts. Projections, public art installations and street art will link the journey between galleries.

Nite Art is founded by an influential team in Melbourne’s creative community, united by a shared passion for contemporary art. Founding partners include Deborah Stahle, founder of Artwalk Melbourne; Andrea Nixon of branding and communications consultancy, Nixon Counsel; Andrew Ashton, leading communication and creative specialist, writer and artist behind Work Art Life; and Jason McQuoid, director of new photography gallery, Edmund Pearce. The major sponsor is the City of Melbourne.

The communications developed by the studio are designed to be evocative, simple and intelligent. We have to create a mighty shout with modest means. The above brand is a beginning, communication charged with energy and smarts await.

Work is rolling out over Autumn / Winter 2013.

You can also visit our site here to register interest and understand the site

Thanks again to Deb, Andrea, Jason for your vision and ongoing support, can wait til 24 July 2013

Outcomes /
brand mark
communication campaign
poster / signing
apparel / web
image making / print

The Pet Grocer retail brand, South Melbourne

Studio Pip and Co — Wed, 06 Mar 2013 23:28:12 +0000

The Pet Grocer – a new retail pet brand

In February 2013 the studio was given the opportunity to re imagine and rethink a new pet retailer.

Over three weeks a new communication story, image making, print, signing and digital collateral was put in place,

The Pet Grocer simply offers customers superior and healthy products for your pet to help aid their life span and well being. The communication story offers an alternative to communicating the world of pets. Instead of falling back upon the over used “cute pet” idea, we tell a story of pets that are as individual as their owners.

The communications are simple, yet full of life. Bold shades of black and white, graphic, raw, natural with hints of gold twisting the tradition of pet branding. Around distinctive images developed by Andrew Ashton, the studio developed the brand mark, print, packaging, web site, signing to store marketing phase – Everything a pet could need. The studio is working with the store as an apparel partner, exploring the new product lines for pet owners too.

The new look was rolled out over in early March 2013.

You can also visit our Tumblr site here to see us silk screening apparel items with Rory Langdon and Rebecca Lorraine.

Thanks again to Janine and Jason for your vision and ongoing support.

Outcomes /
brand mark
communication campaign
ticketing system / signing
apparel / web
image making / print

Gunn & Taylor animations

Studio Pip and Co — Mon, 21 Jan 2013 03:41:11 +0000

Hi Andrew

I have made a few animations for the site.

The fresh approach post – street to reception walk through

The Equipment spec post – slide show abstracts of equipment in a sequence from press to delivery

Moon Under Water by Gunn & Taylor

Studio Pip and Co — Fri, 21 Dec 2012 14:03:04 +0000

Gunn & Taylor approached us to assist with developing an end of year promotional campaign – this year we took inspiration from venue, Moon Under Water. Moon Under Water is an essay wrtten by George Orwell for the London Evening Standard in 1946, chronicling the myth of the perfect public house. Gunn & Taylor have employed their special foiling, embossing and die cutting machine.

We dreamed us several iterations of the Moon Under Water, dashed with white foils and a delicate red foil contrasted with silver on toothy uncoated black paper. Another fine ink on paper moment where communication, craft and print know how meets.

Cheers to Mr Gunn and the printing team for another terrific collaboration.

Links /

www.gunntaylor.com.au

Links /

imagemaking / print / merchandise

For Love For Money – an image publication

Studio Pip and Co — Fri, 21 Dec 2012 13:08:55 +0000

The studio in conjunction with Gunn & Taylor Printers has produced a 32 page publication of photographic selections by Andrew Ashton.

The publication is an introduction to Andrew’s photographic work spanning ten years. Scale, diversity, contrast, and a spareness of graphic elements (accompanying descriptions and typography) was put in place in the design to allow the narrative within the images to prevail.

The notes and related information are stitched to the outside of the piece printed in one colour, allowing the viewer to gain an insight into the images and process. The notes are printed on a light, delicate stock designed for easy removal or left in place by the piece’s owner.

The 24 page image section is printed in 4 colour process on an oversize A3 format. We specified an uncoated workhorse offset paper (FSC accredited) with a self covered finish to allow the piece to be rolled, stowed and presented again on a generous flat surface.

The 24 page image section is printed in 4 colour process on an oversize A3 format. We specified an uncoated workhorse offset paper (FSC accredited) with a self covered finish to allow the piece to be rolled, stowed and presented again on a generous flat surface.

Thanks again to Gunn & Taylor.

Copies can be purchased from the Studio direct, email us for details.

Links /
photography / print

Buy our Summer 2013 greetings here

Studio Pip and Co — Fri, 21 Dec 2012 05:30:46 +0000

Summer 2013 Greetings…

Off the back of card, tea towel and print product development for the Melbourne design market scene, Studio Pip and Co. is back making people friendly ideas in between deadline slaving.

Relaunching Valentines 2013 our Summer range is about pets, love, tasty things, colour, cheeky words and muted grey romps in the burbs.

— Simple artful ideas
— New favourites and old ideas
— For champagne tastes and beer budgets
— Tasty ink of paper

Keep a few cards in the top draw for that last minute special thought.

Stock our cards in your store and be prepared to be smashed with retail craziness.

Six to 500 cards — made to order and delivered in 7 to 10 days.
24 to 500 Gifts – made to order too
1 to one mill signed A4+/A3+ prints

More to come, our easy online shop will be here very easy soon, in the meantime download our catalogue here, our electronic form here and pay online at Big Cartel here

Card, Gift tag, Prints facts…

— 21 designs
— Artful ideas, great print
— Each range is seasonal and unique
— Made in Melbourne to order
— Toothy paper and envelope
— Minimum online order 6
— Minimum wholesale order 25
— Wholesale enqueries welcome email us

— Cards retails from $6 at selected retailers stores, 0nline $5 (plus shipping)
– Tags x 6 retails from $12 at selected retailers stores, 0nline $10 (plus shipping)
— Signed Prints A4+ $50 / A3+ $75 (plus shipping)

Buy our six pack or more

1. Download our catalogue here
2. Download our e form here
3. Make your selections – minimum 6 cards /
tags 6 / print x 1
4. Fill out our order form, EMAIL US BACK HERE
5. Pay online at Big Cartel here
6. Upon payment, our crew will make your order

Retailers

Victoria
Klopper / South Melbourne
Spoon and Servery / Malvern East
Metropolis Bookstore / Melbourne

New South Wales
MCA Store / The Rocks

24 / 7 / 365
Studio Pip and Co’s online store

Cheers, more soon…

Mobi Contract – website

Studio Pip and Co — Tue, 18 Dec 2012 12:20:21 +0000

Outline

Customised product, furniture design
and insights showcase
Concept, design and creative direction /
execution 36 weeks

The task

Mobi Contract, previously Mobi Living, engaged the studio to revise its brand and website. The brief was to bring a fast and user friendly experience for clients, specifiers, collaborators and designers in furniture design, interiors and property development.

A comprehensive online story was developed allowing visitors to quickly browse products, projects, designers, ideas, insights and news.

Cheers to Jeff for his amazing sense of detail and vision, this site is as much Jeff as it is Lee and I.

Cheers to The Mighty Wonton for your digital love.

Links /

www.mobicontract.com.au

brand /
digital / print