Australian Institute of Architects

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The programme of works for the event was carried out over six months. Starting with a multi-faceted brand and image treatment, the project was the applied to a print ad campaign, website, promotional posters, invitations, programme, conference gifts and apparel, signing, av stills and motion graphics – over fifty outcomes some with multiple variations.

The success of any conference is about the mood one sets with the delegates. Architecture is often depicted in an austere, controlled and modern context. Even though many architecture brands share these qualities we felt that these qualities where not appropriate for creating a positive, lively and open mood fit for an intensive three day forum of sharing ideas, views and knowledge.

The final outcomes to be produced for the event included, the banner system, programme and conference AV still and motion graphics which introduced sessions, sponsors and speakers. We chose to use news printing for the programme as it meant we could provide work that could accommodate last minute changes and be printed and delivered in less than three days.

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www.architecture.com.au/extraordinary

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editorial / print