So Frenchy So Chic – 2012
The So Frenchy So Chic concept in 2012 has been seen in several new evolutions a change in image makers, a shift in campaign design, along with an event. The studio collaborated with image makers Tin and Ed to develop the hero image. The titling type was illustrated by the studio and was developed to strobe, clash and stand out.
The studio rolled out packaging, press advertising, and 30 second TVC.